President & CEO
As President & CEO of Bonafide Management Systems, Larry is dedicated to ensuring seamless integration between software and service. Under his leadership, Bonafide has built a powerful technology team to tirelessly pursue the perfect balance of simplicity and comprehensiveness.
Larry is a consummate entrepreneur. He first founded Bonafide in 1981, as a software solution for video rental and sales retail stores. Thousands of stores in 26 countries used the software, including Blockbuster Video, Tower Records, and more.
When it became clear that the video industry was changing, he shifted his focus to the medical industry, and created Medi, Inc., an early provider of software to support hospitals in managing billing and claim data. Customers included UCLA School of Medicine, Yale University School of Medicine, and Cedars Sinai Hospital, and the business processed more than $200 million dollars per day in claims. Medi, Inc. was named one of Los Angeles Area’s Fastest Growing Companies in the Deloitte &Touche "Fast 50" program and named one of the North America “Fast 500." Medi grew 1358% from 1997 to 2001.
Larry sold Medi, Inc. to Web MD, now Change Healthcare, in 2003. At that point, he shifted Bonafide’s focus to support physician practices and DME providers by providing management solutions that increase efficiency and maximize billing revenue.
Larry earned a Master of Science degree in computer science from The Stevens Institute of Technology, NJ.